In the old days villains had moustaches and kicked the dog. Audiences are smarter today. They don't want their villain to be thrown at them with green limelight on his face. They want an ordinary human being with failings.

Seeing a murder on television can help us unload the feelings of hate themselves. If you do not have feelings of hatred, may be obtained in the advertising interval.

[When accepting the American Film Institute Life Achievement award] I beg permission to mention by name only four people who have given me the most affection, appreciation, and encouragement, and constant collaboration. The first of the four is a film editor, the second is a scriptwriter, the third is the mother of my daughter Pat (Patricia Hitchcock), and the fourth is as fine a cook as ever performed miracles in a domestic kitchen. And their names are Alma Reville.

Drama is real life with all the boring parts cut out.

I try to offset any tendency towards the macabre with humour. As I see it, this is a typically English form of humour. It's a piece with such jokes as the one about the man who was being led to the gallows to be hanged. He looked at the trap door in the gallows, which was flimsily constructed, and he asked in some alarm, 'I say, is that thing safe?

If it's a good movie, the sound could go off and the audience would still have a perfectly clear idea of what was going on.

I'm not much into rear window ethics.