The small perplexities of small minds eddy and boil about you. Confident from the experience that has led you out of these same dangers, you attack each problem as it appears, unafraid.

Imagination is a valuable asset in business and she has a sister, Understanding, who also serves. Together they make a splendid team and business problems dissolve and the impossible is accomplished by their ministrations.... Imagination concerning the world's wants and the individual's needs should be the Alpha and Omega of self-education.

... overconfidence in one's own ability is the root of much evil. Vanity, egoism, is the deadliest of all characteristics. This vanity, combined with extreme ignorance of conditions the knowledge of which is the very A B C of business and of life, produces more shipwrecks and heartaches than any other part of our mental make-up.

Competition is. In every business, no matter how small or how large, someone is just around the corner forever trying to steal your ideas and build his success out of your imagination, struggling after that which you have toiled endless years to secure, striving to outdo you in each and every way. If such a competitor would work as hard to originate as he does to copy, he would much more quickly gain success.

Despising cowardice in others, I wished to prove myself no coward. Believing in the good, the gentle, the beautiful things of life, I addressed myself to the sweet duty of keeping these attributes for my children's sake and my own. And in striving to provide a living for them, I found a success beyond my wildest dreams.

Really to succeed, we must give; of our souls to the soulless, of our love to the lonely, of our intelligence to the dull. Business is quite as much a process of giving as it is of getting.

Perhaps nothing in all my business has helped me more than faith in my fellow man. From the very first I felt confident that I could trust the great, friendly public. So I told it quite simply what I thought, what I felt, what I was trying to do. And the response was quick, sure, and immediate.