Perhaps nothing in all my business has helped me more than faith in my fellow man. From the very first I felt confident that I could trust the great, friendly public. So I told it quite simply what I thought, what I felt, what I was trying to do. And the response was quick, sure, and immediate.

In business everyone is out to grab, to fight, to win. Either you are the under or the over dog. It is up to you to be on top.

... it is a lonely programme. The very virtues you cultivate become walls that inevitably separate you from your kind.... A new danger comes to your soul, and intolerance and impatience with those who are as you have been all but destroy that which you have taken such pains to build up. Not alone are there spiritual barriers between you and the friends that you have, but your business training has made your mind incisive. In the swift rush of business you have no time for small debates and petty dilemmas.

It takes real courage to do battle in the unspectacular task. We always listen for the applause of our co-workers. He is courageous who plods on, unlettered and unknown.... In the last analysis it is this courage, developing between man and his limitations, that brings success.

When one is working out a problem ... life becomes duality. One's ego transacts the ordinary routine of things, as if the mind had an upper and lower story and the regular performance of the day's duties moved and motivated on the upper floor, while down below the all-absorbing problem toils silently, forcefully, toward its solution.

Imagination is a valuable asset in business and she has a sister, Understanding, who also serves. Together they make a splendid team and business problems dissolve and the impossible is accomplished by their ministrations.... Imagination concerning the world's wants and the individual's needs should be the Alpha and Omega of self-education.

There is romance in coffee. It comes from the ends of the earth, and goes to the far corners of man's habitation.