... overconfidence in one's own ability is the root of much evil. Vanity, egoism, is the deadliest of all characteristics. This vanity, combined with extreme ignorance of conditions the knowledge of which is the very A B C of business and of life, produces more shipwrecks and heartaches than any other part of our mental make-up.
Alice Foote MacDougallLife means opportunity, and the thing men call death is the last wonderful, beautiful adventure.
Alice Foote MacDougallIn all the wide gamut of human experience, nothing plays so important a part as faith.... Faith that is as broad as the heavens and as wide as the earth. Faith that comprehends in its vast sympathies everything human as well as divine, and carries one with the swift sure wings of the angels directly to his goal.
Alice Foote MacDougallImagination is a valuable asset in business and she has a sister, Understanding, who also serves. Together they make a splendid team and business problems dissolve and the impossible is accomplished by their ministrations.... Imagination concerning the world's wants and the individual's needs should be the Alpha and Omega of self-education.
Alice Foote MacDougallReally to succeed, we must give; of our souls to the soulless, of our love to the lonely, of our intelligence to the dull. Business is quite as much a process of giving as it is of getting.
Alice Foote MacDougallCommercialism is the blemish on the fair face of American life. Fighting against the terrible conditions of the explorer and pioneer, our forefathers had little time to think of beauty. Hearts and heads became as hardened to the more gracious things of life as did their bodies against physical hardship. Little by little, as nature yielded before the dynamite of their wills, life began to express itself in the same hard terms, and the great commerce of a New World bent everything to its indomitable will.
Alice Foote MacDougall