Ironically, there isn't much comedy film in Britain, which is quite surprising seeing that we're quite good at it.

Growing up, I didn't feel very cool having come from the Midlands.

So many films end up being filmed in London or in the same places over and over again.

We actually did go on a camping trip together as part of the research, in a caravan, for a week. I guess we picked who annoyed us most from genuine experience. We did a lot of research on camping and what annoys people. It's quite often children playing ball games. It's a huge debate in the caravan world whether children should be allowed to play ball games or not.

We always wanted to make a comedy that was a little bit more than that, which had tragic elements to it... that people engaged with - an intelligent comedy essentially.

I think both of us [ with Steve Oram], once we decided to do comedy, knew that we would have to come to London to do that.

I always think it's just best to just make stuff and to carry on making stuff, even if it's not off your own back, because that's the only way... especially as a comedy writer, I make short films and then show them to live audience, so if they're laughing you know you're doing something right.