Ironically, there isn't much comedy film in Britain, which is quite surprising seeing that we're quite good at it.

Growing up, I didn't feel very cool having come from the Midlands.

It's nice to think people might be talking about it after they've seen it. With some comedies it's a bit 'wham bam thank you ma'am', and then you just go for a pizza.

We always wanted to make a comedy that was a little bit more than that, which had tragic elements to it... that people engaged with - an intelligent comedy essentially.

I think 99% of the whole thing is to have passion about the idea yourself. I think part of your job as a filmmaker is to tell someone that might not think it's going to work that, actually, it will work.

We actually did go on a camping trip together as part of the research, in a caravan, for a week. I guess we picked who annoyed us most from genuine experience. We did a lot of research on camping and what annoys people. It's quite often children playing ball games. It's a huge debate in the caravan world whether children should be allowed to play ball games or not.

I always think it's just best to just make stuff and to carry on making stuff, even if it's not off your own back, because that's the only way... especially as a comedy writer, I make short films and then show them to live audience, so if they're laughing you know you're doing something right.