When you have the best and tastiest ingredients, you can cook very simply and the food will be extraordinary because it tastes like what it is.
Alice WatersPeople cooked with a certain integrity before fast food, 50 or 60 years ago. When the cheap food arrived, and we didn't have the education and deep cultural roots to hold on, we got swept away by fast, cheap and easy.
Alice WatersIt is a fundamental fact that no cook, however creative and capable, can produce a dish of a quality any higher than that of its raw ingredients.
Alice WatersGo to the farmers market and buy food there. You'll get something that's delicious. It's discouraging that this seems like such an elitist thing. It's not. It's just that we have to pay the real cost of food. People have to understand that cheap food has been subsidized. We have to realize that it's important to pay farmers up front, because they are taking care of the land.
Alice WatersIt's interesting that we are sensorially deprived. And not always because of poverty or hunger, but because we have been really indoctrinated into such a way that we don't sit in the present. Technology takes the place of food often.
Alice WatersIt's a pleasure to talk to the farmers. That's my favorite part, always was. It's really the communication and exchange that builds communities. It's not something you can legislate. It's that you're giving me the best bread I ever had and I'm so happy to give you money for it. I can't think of anything I'd rather do than stand in line and give money for your bread.
Alice Waters