The simplest way to customize is to phone members of the audience in advance and ask them what they expect from your session and why they expect it. Then use their quotes throughout your presentation.
Allan PeaseWe prefer to find mates who are roughly as attractive as we are, which means they are more likely to stay and not look for a better offer.
Allan PeaseWe are different because our brain is wired differently. This causes us to perceive the world in different ways and have different values and priorities. Not better or worse - different.
Allan Pease