You could reduce people's fears if you gave them some useful information before things went wrong. It's really important to create a sense of confidence in the public in their own abilities before a disaster because they're the only ones who are going to be there. No one's going to help you for at least 24 to 72 hours. So it would be good to know more about it.

The one thread that was most surprising and most consistent was the lack of fear that people felt at the worst moment. They felt a lot of fear in early stages, when they're just realizing what's happening. But then things really seemed to be at their peak of terror, the fear went away. You can imagine why that's useful. At that moment your brain needs to focus all its attention on surviving, so people will feel a sense of calm as their brain tries to sort out a plan.

Most serious plane crashes are survivable. There's a sense that, 'Oh, if we go down, that's it, it's out of my hands.' And that's just statistically not true. I have more optimism and more faith that my own actions can make a difference.

We gauge risk literally hundreds of times per day, usually well and often subconsciously. We start assessing risk before the disaster even happens. We are doing is right now. We decide where to live and what kind of insurance to buy, just like we process all kinds of everyday risks: we wear bike helmets, or not. We buckle our seatbelts, smoke cigarettes, and let our kids stay out until midnight. Or not.

People help way more than we expect, way more than makes sense. But when you talk to people called heroes, they often say they did it for themselves. In one case, a hero said that the cost of not doing it is so great, the sense of shame, when he knew that he was strong enough, that the fear of not doing anything was more frightening than the fear of dying.

People will help each other because there is a sense of camaraderie that springs up, which is a survival tactic. You help them because you know you might need their help later. And that is incredibly reassuring.

Women in particular seem to say things like, "I'm sure I'd be the one screaming and not moving in an emergency." I don't think that's the case. People who've been through really horrible life-or-death situations say that nobody behaves the way they would have expected. But that said, there are predictors.