You could reduce people's fears if you gave them some useful information before things went wrong. It's really important to create a sense of confidence in the public in their own abilities before a disaster because they're the only ones who are going to be there. No one's going to help you for at least 24 to 72 hours. So it would be good to know more about it.
Amanda RipleyWell, there isn't any one profile of a survivor, but there are profiles. Depending on the disaster you have certain advantages and disadvantages just based on who you are. Women are more likely to survive hurricanes. In hurricanes the deaths come from floods and people driving through high water. That's much more likely to be a man who dies that way.
Amanda RipleyPeople with military experience seem to do very well in these situations. They've been taught that they can control their destiny, which is half the battle. They also have some experience in getting out of bad situations even if just through training. They know they have to make a plan and follow it and execute it.
Amanda RipleyPeople help way more than we expect, way more than makes sense. But when you talk to people called heroes, they often say they did it for themselves. In one case, a hero said that the cost of not doing it is so great, the sense of shame, when he knew that he was strong enough, that the fear of not doing anything was more frightening than the fear of dying.
Amanda RipleyWe gauge risk literally hundreds of times per day, usually well and often subconsciously. We start assessing risk before the disaster even happens. We are doing is right now. We decide where to live and what kind of insurance to buy, just like we process all kinds of everyday risks: we wear bike helmets, or not. We buckle our seatbelts, smoke cigarettes, and let our kids stay out until midnight. Or not.
Amanda RipleyA lot of the time you see a warning, in the subway, or in a movie theater, the main thrust of the warning will be to not panic if there is an emergency. To listen to directions. Now that's a waste. They could have given you information, but you can see their expectation that you're going to screw up.
Amanda Ripley