You could reduce people's fears if you gave them some useful information before things went wrong. It's really important to create a sense of confidence in the public in their own abilities before a disaster because they're the only ones who are going to be there. No one's going to help you for at least 24 to 72 hours. So it would be good to know more about it.

My anxiety about disasters is lower. The more you know, the less scary any of this stuff is. And that's my hope for the book. I want to get people's attention and tell them very valuable and ultimately hopeful information, and you find out nothing is as scary as your imagination.

A lot of the time you see a warning, in the subway, or in a movie theater, the main thrust of the warning will be to not panic if there is an emergency. To listen to directions. Now that's a waste. They could have given you information, but you can see their expectation that you're going to screw up.

The public totally discounts low-probability high-consequence events. The individual says, it's not going to be this plane, this bus, this time.

People help way more than we expect, way more than makes sense. But when you talk to people called heroes, they often say they did it for themselves. In one case, a hero said that the cost of not doing it is so great, the sense of shame, when he knew that he was strong enough, that the fear of not doing anything was more frightening than the fear of dying.

I can't tell you how many times I've been with very smart, knowledgeable Homeland Security experts who are essentially tasked with saving your life who do not trust you with information. They just don't. They kind of dismiss the media and the public in one fell swoop.

By sort of combining the research of a lot of smart people, I came up with an equation for dread [dread=uncontrollability+unfamiliarity+imaginability+suffering+scale of destruction+unfairness]. The dread equation is a simplification, but it's a way to explain why we fear something so much when it is so unlikely. Part of it is the lack of control. That's why we're more scared of plane crashes than car crashes even though we know rationally which is more dangerous.