The reason the U.S. lags so badly is that we have obsolete rules that favor big over small, supply over efficiency, and incumbents over new market entrants.

Nature does not compromise; a pelican is not a compromise between a crow and otter, it is just a pelican. Nature makes no compromises; any inefficient products are recalled to the manufacturer!

I once met an economist who believed that everything was fungible for money, so I suggested he enclose himself in a large bell-jar with as much money as he wanted and see how long he lasted.

By skimping on design, the owner gets costlier equipment, higher energy costs, and a less competitive and comfortable building; the tenants get lower productivity and higher rent and operating costs.

The barriers that renewables and efficiency face come less from our living in a capitalist market economy and more from not taking market economics seriously.

A package of 35 improvements to typical industrial motor systems can save around 50% of their metered energy…with a simple payback under 16 months.

What if we could make energy do our work without working our undoing?