The barriers that renewables and efficiency face come less from our living in a capitalist market economy and more from not taking market economics seriously.
Amory LovinsWe've got 21st century technology and speed colliding head-on with 20th and 19th century institutions, rules and cultures.
Amory LovinsOur energy future is choice, not fate. Oil dependence is a problem we need no longer have-and it's cheaper not to. U.S. oil dependence can be eliminated by proven and attractive technologies that create wealth, enhance choice, and strengthen common security.
Amory LovinsA package of 35 improvements to typical industrial motor systems can save around 50% of their metered energyโฆwith a simple payback under 16 months.
Amory Lovins