The barriers that renewables and efficiency face come less from our living in a capitalist market economy and more from not taking market economics seriously.
Amory LovinsA package of 35 improvements to typical industrial motor systems can save around 50% of their metered energyโฆwith a simple payback under 16 months.
Amory LovinsWe've got 21st century technology and speed colliding head-on with 20th and 19th century institutions, rules and cultures.
Amory LovinsOur energy future is choice, not fate. Oil dependence is a problem we need no longer have-and it's cheaper not to. U.S. oil dependence can be eliminated by proven and attractive technologies that create wealth, enhance choice, and strengthen common security.
Amory Lovins