Comic book characters are characters who wear costumes. They're not necessarily different than other characters. The trend I think that you're seeing are comic book movies, at least the ones that Marvel makes, don't have comic book stories. They have dramatic human stories.

I don't think that people think of Marvel in the same way that people think of Pixar. Because Pixar is story-orientated, and they think of these guys as epic movie orientated. But they're story-orientated. That's the secret.

Because all the movies that we tell ourselves we can't make - ballets, westerns, dramas, everything that are the hardest things to make - those are the movies that are not only winning awards which is fantastic, but also those movies that are commercial. We won't see a fascinating season like this for a while.

Comic book characters are characters who wear costumes. They're not necessarily different than other characters. The trend I think that you're seeing are comic book movies, at least the ones that Marvel makes, don't have comic book stories. They have dramatic human stories.

Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.

Kevin Feige and I have very smart people who work for us, who make sure that we see everything. And that we actually see everything. They see everything, tell us about it, we see it. You have to have people who work with you, who say 'you have to look at this film'. And then you look at it. You really have to look at it. You have to look at movies all the time.

It's a lot to do with the Marvel ecosystem. It's different from the traditional studio system. Because it is, for how absurdly, incredibly successful they are, it is a family. It is a loving family. It is a group of people who only care about making things good. They don't choose directors who don't want to work with them in the way that they work. And the directors that they choose are better for having done it. Every director who comes out of that system are one kind when they come in, another when they come out. And they usually come back for more. They usually make more than one.