Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.
Amy PascalBecause all the movies that we tell ourselves we can't make - ballets, westerns, dramas, everything that are the hardest things to make - those are the movies that are not only winning awards which is fantastic, but also those movies that are commercial. We won't see a fascinating season like this for a while.
Amy PascalIt's a lot to do with the Marvel ecosystem. It's different from the traditional studio system. Because it is, for how absurdly, incredibly successful they are, it is a family. It is a loving family. It is a group of people who only care about making things good. They don't choose directors who don't want to work with them in the way that they work. And the directors that they choose are better for having done it. Every director who comes out of that system are one kind when they come in, another when they come out. And they usually come back for more. They usually make more than one.
Amy PascalThe top stars like Angelina, Cameron (Diaz), Sandra Bullock and probably now Jennifer Lawrence probably gets paid the same as their male counterparts. The problem is the averages. Because there are not enough parts for women to star in and get paid. So when you look at the total amount women make as compared to men it's paltry.
Amy PascalComic book characters are characters who wear costumes. They're not necessarily different than other characters. The trend I think that you're seeing are comic book movies, at least the ones that Marvel makes, don't have comic book stories. They have dramatic human stories.
Amy PascalKevin Feige and I have very smart people who work for us, who make sure that we see everything. And that we actually see everything. They see everything, tell us about it, we see it. You have to have people who work with you, who say 'you have to look at this film'. And then you look at it. You really have to look at it. You have to look at movies all the time.
Amy PascalDawn Steel was the person who told me I could never wear shoes like this! She and Nora Ephron told me 'you can't wear those crappy shoes, nobody would ever take you seriously'. I've been wearing them ever since then!
Amy PascalMarvel has this tradition, and I think that Sony has this tradition too, of hiring directors for Spider-Man who are dramatic directors. That are directors who are interested in human beings, in characters, in drama, and who are really good with actors. That kind of feels like a Spider-Man director to me. And because Spider-Man is always as big as the films that are being made at Marvel, it always is character and story. You can never take that out.
Amy PascalI don't think that people think of Marvel in the same way that people think of Pixar. Because Pixar is story-orientated, and they think of these guys as epic movie orientated. But they're story-orientated. That's the secret.
Amy PascalThe most important thing in the job is to make movies about women where they are characters that have consequences in the story. They can be villains, they can be protagonists, I don't care but their movements, their actions what they do in the plot has to actually matter.
Amy PascalRichard Donner made great movies. Seminal movies. The Academy, though, and we have to be careful here, should recognize popular films. Popular films are what make it all work. There was a time when popular movies were commercial movies, and they were good movies, and they had to be good movies. There was no segregation between good independent films and popular movies.
Amy PascalThe truth is, that what women have to do is not work for less money. They have to walk away.
Amy Pascal