The nineties as a pop cultural sphere was a really fertile time for feminism that was grounded and located in popular culture. I'm talking about before the Spice Girls - Sassy Magazine, riot grrrl, the Beastie Boys, Nirvana. You had this alternative culture that was very much speaking up on behalf of women and in favor of women.

There's always been a way in which capitalism has been able to almost get in on the ground floor of feminist movements and use them for their own ends.

Capitalism is a system that's ultimately predicated on and depends on some form of inequality. Feminism has always intersected with capitalism in terms of women's labor and gendered divisions of labor.

People who are invested in feminist movements are going to be talking about it regardless. Because we have such powerful tools to disseminate information and share resources, especially via social media.

Advertising is brilliant. It's an industry that spends billions and billions of dollars to get you to react the way it wants you to react.

It's very easy to co-opt subcultures, and I think that scene was very easily coopted, not just on a feminist level but on a capitalist level in general. It's hard to see now because, to me, now there are so many competing pluralistic subcultures.

The media is such a huge piece of how we understand feminism, particularly celebrity feminism, and I really do think that so much of how that stuff gets filtered through can be either finessed or really stymied by how media talks about it.