I feel like I'm part of history being made. I leave Apple board meetings thinking, 'I've got to do a better job.'

Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.

I feel like I'm part of history being made. I leave Apple board meetings thinking, 'I've got to do a better job.'

We also never undercut representatives' prices. A representative will always be able to sell the discounts in our core business, which are not offered at retail. So it's never more advantageous to buy there.

Women like myself, CEOs, can pave the way for more women to get to the top.

I think there is a big and significant difference between being a leader and being a manager-leaders lead from the heart. You have to be analytical and flexible. Flexibility is one of the key ingredients to being successful. If you feel like it's difficult to change, you will probably have a harder time succeeding.

You know, you go home and you try on a new mascara, and I guess a male CEO can't do that.