Women are clearly the major consumers in far more than just female categories. It doesn't matter whether it is purchases of cars, cosmetics, or even products for men, female consumption power is the leading consumption power in the world. Any company that overlooks the woman as the decision maker is making a huge mistake.
Andrea JungThe company was actually founded on creating earnings opportunities for women, even before it went into skincare, lipstick, and fragrance. The founding Avon principle, before women could vote and when basically only men were working, was to allow women to get out of their homes and to create an entrepreneurship opportunity for them.
Andrea JungI think the economic empowerment of women that has been growing over the past decade is at the 'inflection point' with this global recession. Women are, we believe, the solution for their families in their ability to go out and increase household income.
Andrea Jung