Human vision is untrustworthy, subjective and selective. Camera vision is total and non - objective.

A technically perfect photograph can be the world's most boring picture.

Two factors thus emerge as requisites of success in the field of creative photography. First, the subject must be photogenic. Second, its re-creation in a photograph must be based upon technical knowledge, guided and supported by artsitic inspiration.

A photographer who does not know how to translate his feelings and ideas into a graphically satisfactory form is bound to produce ineffective photographs, no matter how idealistic, compassionate, sensitive or imaginative he may be. For in order to be considered good, a photograph must not only say something worthwhile, it must say it well.

No one can do inspired work without genuine interest in his subject and understanding of its characteristics.

Before you shoot an irresistible subject, mute all your senses except sight to find out how much is left for the camera to record.

The photographer has almost as much control over his subject matter as a painter. He can control light and shade, form and space, pattern and texture, motion and mood, everything except composition.