Know - how is worthless unless guided by know - why and know - when.

Before you shoot an irresistible subject, mute all your senses except sight to find out how much is left for the camera to record.

The first impression of a new subject is not necessary the best. Seen from a different angle or under different condition it might look even better. Always study a three - dimensional subject with one eye closed.

No one can do inspired work without genuine interest in his subject and understanding of its characteristics.

A photographer who does not know how to translate his feelings and ideas into a graphically satisfactory form is bound to produce ineffective photographs, no matter how idealistic, compassionate, sensitive or imaginative he may be. For in order to be considered good, a photograph must not only say something worthwhile, it must say it well.

What matters is not what you photograph, but why and how you photograph it. Even the most controversial subject, if depicted by a sensitive photographer with honesty, sympathy, and understanding, can be transformed into an emotionally rewarding experience.

Don't look for "depth" but instead search for subject aspects which prove the presence of depth.