If you have a great business, if you're great at your craft people should be coming in there. It shouldn't be this secret.

Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.

I think the big thing about Groupon is just people had never seen anything grow quite so fast.

If you have a great business, if you're great at your craft people should be coming in there. It shouldn't be this secret.

Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.

Hire great people and give them freedom to be awesome.

Sainthood emerges when you can listen to someone's tale of woe and not respond with a description of your own.