Competition is warfare. Mostly it is played by prescribed rules--there is a sort of Geneva Convention for competition--but it's thorough and often brutal.

I believe in the value of paranoia. Business success contains the seeds of its own destruction. The more successful you are, the more people want a chunk of your business and then another chunk and then another until there is nothing left.

Pickups, S.U.V.'s, vans and the like represent about 80 million vehicles, with mileage of perhaps 13 to 16 miles per gallon. Converting those should be our first priority.

Detect and fix any problem in a production process at the lowest stage possible.

The new environment dictates two rules: first, everything happens faster; second, anything that can be done will be done, if not by you, then by someone else, somewhere.

How can you motivate yourself to continue to follow a leader when he appears to be going around in circles?

Let chaos reign, then rein in chaos.