I'm the kind of developer who likes to throw lightning rods around. To make a great program there's got to be at least one person at the center who is breathing life into it. In a ferocious way.

In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before

People who work on the user interface side need to have empathy as a key characteristic. But if you are writing device drivers you don't really need to understand humans so well.

A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997.

The Apple II was not designed like an ordinary product. It used crazy tricks everywhere

Apple was our benefactor at starting General Magic, but about a year later decided they would rather BE General Magic and tried to make us blink out of existence... which we eventually did, but it took a few years.

I'm the kind of developer who likes to throw lightning rods around. To make a great program there's got to be at least one person at the center who is breathing life into it. In a ferocious way.