Great creativity is astonishingly, absurdly, rationally, irrationally powerful.
We've got the science, we've had the debate. The moral imperative is on the table. Great creativity is needed to take it all, make it simple and sharp. To make it connect. To make it make people want to act.
The pace of digital innovation is astonishing. It's impossible to imagine life without the web, smartphones, social networks. And yet the consumer products and everyday objects all around us are still essentially dumb.