Marketing is always a tricky thing with a rated R movie. Sometimes people just get what it is and they want to come see it, and sometimes you have to explain it more.
Andy SambergPart of why I think I have so much fun working in the mockumentary genre is that you can cut to pretty much anything at any time. People are now so conditioned to watch documentaries - they know how they operate, and that you can introduce a new character by cutting to them, and now they're in it. Similarly, being able to treat a sidebar idea that has nothing to do with your main story really seriously, the way the rest of it is being treated - all the pomp and circumstances lend themselves, I feel, to making comedy feel really earned and funnier and weirder.
Andy SambergMy mom let me kind of run free and be rowdy. She encouraged it. I'm a youngest child. So I was spazzy and trying to be funny to my older sisters. It's kind of my role in the family - tension reliever. I was funny or annoying, depending on your perspective.
Andy SambergObviously, SNL has a lot of viewers, but the potential for a movie is through the roof.
Andy Samberg