The issue is: how do you engage the audience? And one of the things I talk to our communicators about is: The outline is great; the stories are great. But how do you engage them? How do you make it feel like we are on a journey, not you are just up there giving me information.
Andy StanleyThe followers of Jesus did not die for what they believed - they died for what they claim to have seen.
Andy StanleyTelling someone they're wrong is not the same as leading or inspiring them to do what's right.
Andy Stanley