The issue is: how do you engage the audience? And one of the things I talk to our communicators about is: The outline is great; the stories are great. But how do you engage them? How do you make it feel like we are on a journey, not you are just up there giving me information.
Andy StanleyI'm concerned about the plight of children. But I'm not on a mission to get all the available orphans in the world adopted into Christian homes.
Andy StanleyGuilt rarely results in positive behavior. But gratitude? Great things flow from a heart of gratitude.
Andy StanleyWhen happiness points in one direction while wisdom, truth, integrity, and common sense point in another, that's when really smart people start doing really stupid things.
Andy Stanley