You should always have a product that has nothing to do with who you are or what people think about you... so that you never start thinking that your product is you, or your fame or your aura.

Pelé is one of the few who contradicted my theory: instead of fifteen minutes of fame, he will have fifteen centuries.

Human beings are born solitary, but everywhere they are in chains - daisy chains - of interactivity. Social actions are makeshift forms, often courageous, sometimes ridiculous, always strange. And in a way, every social action is a negotiation, a compromise between 'his,' 'her' or 'their' wish and yours.

All photography is Pop, and all photographers are crazy... they feel guilty since they don't have to do very much - just push a button.

Everyone needs a fantasy.

I've decided something: Commercial things really do stink. As soon as it becomes commercial for a mass market it really stinks.

It’s not what you are that counts, it’s what they think you are.