People don't want simply to buy the product, they want to have sympathy with the company too.

if companies are in business solely to make money, no consumer can fully trust what they do or say.

It's frustrating sometimes to see the mismatch in resources between the pointless and the urgent, isn't it. Like the gap between the vast resources poured into military technological research to make war more sophisticated, and the trickle that goes into developing techniques that might prevent war instead.

We can't have self-government without the self-confidence that is at the root of it.

The end result of kindness is that it draws people to you.

Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.

Be daring. Be first. Be different.