I run my company according to feminine principles, principles of caring, making intuitive decisions, not getting hung up on hierarchy or all those dreadfully boring business-school management ideas; having a sense of work as being part of your life, not separate from it; putting your labor where your love is; being responsible to the world in how you use your profits; recognizing the bottom line should stay at the bottom.

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

Women want to be free to choose from the same range of options that men take for granted. In our quest for equal pay, equal access to education and opportunities, we have made great strides. But until women can move freely and think freely in their homes, on the streets, in the workplace without the fear of violence, there can be no real freedom.

A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also defines entrepreneurial spirit.

Over the past decades...while many businesses have pursued what I call 'business as usual', I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

Internationalism means that we can see into the dark corners of the world, and hold those companies to account when they are devastating forests or employing children as bonded labour. Globalization is the complete opposite, its rules pit country against country and workers against workers in the blinkered pursuit of international competitiveness.

Speed, agility and responsiveness are the keys to future success.