advertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values.

do get over the idea that size has any value or merit. It is the enemy of most of the best things in the world - it is the enemy of the good life.

What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things into an end in themselves, a virtue.

As soon as you start asking what education is for, what the use of it is, you're abandoning the basic assumption of any true culture, that education is worth while for its own sake.

I do disapprove of the modern attitude that you can't do the simplest thing, like dying or being born, in your own house.

In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!

America ... holds up its way of life as the ideal for every nation, and seeks to impose its own standards of living - which many people think ridiculously and unwholesomely high - on others, partly of course in the search for markets. If it were openly stated that it was just a search for markets, that would be one thing, but it is not; by a tremendous propaganda campaign this materialistic conception is held up as an ideal, as somehow part of liberty, and above all, as a form of happiness.