What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things into an end in themselves, a virtue.
Ann BridgeI do disapprove of the modern attitude that you can't do the simplest thing, like dying or being born, in your own house.
Ann Bridgedo get over the idea that size has any value or merit. It is the enemy of most of the best things in the world - it is the enemy of the good life.
Ann Bridgewe should be careful not to let machinery swamp life. That we should be sure, when we are confronted with a fresh mechanical contrivance, that we are not losing more than we gain by adopting it.
Ann Bridgeadvertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values.
Ann BridgeAmerica ... holds up its way of life as the ideal for every nation, and seeks to impose its own standards of living - which many people think ridiculously and unwholesomely high - on others, partly of course in the search for markets. If it were openly stated that it was just a search for markets, that would be one thing, but it is not; by a tremendous propaganda campaign this materialistic conception is held up as an ideal, as somehow part of liberty, and above all, as a form of happiness.
Ann Bridge