What is freedom? It consists in two things: to know each his own limitations and accept them - that is the same thing as to know oneself, and accept oneself as one is, without fear, or envy, or distaste; and to recognise and accept the conditions under which one lives, also without fear or envy, or distaste. When you do this, you shall be free.

What I find most injurious to mankind in modern advertising is the constant appeal to material standards and values, the elevating of material things into an end in themselves, a virtue.

In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!

advertising confuses values ... By appealing either to fear, or to vanity, or to covetousness, it very skillfully insinuates false values.

The full life depends, not on the range of experience but on the intensity of the interest, the emotion involved, and on its being a personal interest.

Mountains had taken the place of religion, had satisfied her religious sense, her need for adoration and worship as no service in any Cathedral, however sublime, had been able to do.

there is that wish, in the name of democracy, to level down, because high cultural standards are despised and rejected, and even feared, in our Western Democracies. Don't let anyone else have what I've not got, or can't enjoy! - is the secret theory. A very large number of writers in the British and American popular press profess to be preaching democracy when in fact they are only trying to make envy respectable!