Even under the most difficult circumstances you can have creative flexibility.

When parents are confident that their children will live, they have fewer of them. They invest more in each child's food, health and education.

When you have that window of opportunity called a crisis, move as quickly as you can, get as much done as you can. There's a momentum for change that's very compelling.

There's nothing quite as powerful as people feeling they can have impact and make a difference. When you've got that going for you, I think it's a very powerful way to implement change.

Get face time with the customers.

Investing in early childhood nutrition is a surefire strategy. The returns are incredibly high.

The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.