The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we've seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.
Anne SweeneyOur future is only limited by our commitment to keep the momentum going. Now that television has been set free from all constraints - including time, place, and all previous definitions - what comes next?
Anne SweeneyI am so very honored to be the recipient of MIPCOM's 2011 Personality of the Year. However, the accomplishments that have led to this honor are not mine alone. They are the result of the tireless efforts of so very many talented colleagues.
Anne Sweeney