Our future is only limited by our commitment to keep the momentum going. Now that television has been set free from all constraints - including time, place, and all previous definitions - what comes next?
Anne SweeneyThe more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we've seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.
Anne Sweeney