The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.
Anne SweeneyWhile I was in college, I became a page at ABC. Suddenly I was working for Good Morning America, local news, national news. The page is the lowest rung of the ladder, and it's the also the place where you can ask any question and not feel dumb.
Anne SweeneyPages were always supposed to be off-camera - we were supposed to be invisible. But I had a moment where I saw a kid who was ready to flip himself out of the balcony, so I ran down and grabbed him and put him back in his seat. I remember the stage manager taking me aside and saying, "Can you please never do that again? I know you were saving his life, but we have you in the shot."
Anne Sweeney