The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we've seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.
Anne SweeneyPages were always supposed to be off-camera - we were supposed to be invisible. But I had a moment where I saw a kid who was ready to flip himself out of the balcony, so I ran down and grabbed him and put him back in his seat. I remember the stage manager taking me aside and saying, "Can you please never do that again? I know you were saving his life, but we have you in the shot."
Anne SweeneyThe value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.
Anne Sweeney