Turns out, people's brains are not nearly as powerful a motivator as our hearts. Facts, data, and economic models don't move people to courageous action the way that powerful stories can.
Annie LeonardThe power that comes from knowing the facts of history is dwarfed by the power that comes from being able to shape the stories about how that history is written and told.
Annie LeonardShop smarter and shop less. But please don't let that dissuade you from engaging in campaigns to make real lasting change.
Annie LeonardSolid information is necessary, but insufficient. We also need to present that information in ways that are inspiring and accessible. That's where stories come in.
Annie LeonardIt's crucial we know the facts and science, but it's naïve to rely on them alone to build a movement for change.
Annie LeonardI am afraid that I think both the near future environmental reality and political landscape are not looking good - and they are connected. The best tool we have for advancing environmental solutions is our democracy, and we can't currently access it because it has been so thoroughly hijacked by big corporate interests.
Annie Leonard