Turns out, people's brains are not nearly as powerful a motivator as our hearts. Facts, data, and economic models don't move people to courageous action the way that powerful stories can.
Annie LeonardI am afraid that I think both the near future environmental reality and political landscape are not looking good - and they are connected. The best tool we have for advancing environmental solutions is our democracy, and we can't currently access it because it has been so thoroughly hijacked by big corporate interests.
Annie LeonardJust recognizing and naming that many of the things we treat as historical fact are stories can help erode their power over our sense of identity and thinking. If they are stories rather than "truth," we can write new stories that better represent the country we aspire to be. Our new stories can be about diverse people working together to overcome challenges and make life better for all, about figuring out how to live sustainably on this one planet we share, and on deep respect for cooperation, fairness, and equity instead of promoting hyper-competitive individualism.
Annie LeonardSolid information is necessary, but insufficient. We also need to present that information in ways that are inspiring and accessible. That's where stories come in.
Annie LeonardWe're more concerned about climate or economic equality or racial justice or anything else that is good for people and the planet, we simply must also spend some time wresting back our money-marinated democracy. This will require getting money out of politics and then getting people back in.
Annie Leonard