Solid information is necessary, but insufficient. We also need to present that information in ways that are inspiring and accessible. That's where stories come in.
Annie LeonardActivists need to get the facts right. One of the big assets we have on our side is the truth, and we lose credibility and power if w e're loose with that.
Annie LeonardTurns out, people's brains are not nearly as powerful a motivator as our hearts. Facts, data, and economic models don't move people to courageous action the way that powerful stories can.
Annie LeonardWe depend on this planet to eat, drink, breathe, and live. Figuring out how to keep our life support system running needs to be our number-one priority. Nothing is more important than finding a way to live together - justly, respectfully, sustainably, joyfully - on the only planet we can call home.
Annie Leonard