Bottled water costs about 2000 times more than tap water. Can you imagine paying 2000 times the price of anything else? How about a $ 10,000 sandwich?

Bottled water costs about 2000 times more than tap water. Can you imagine paying 2000 times the price of anything else? How about a $ 10,000 sandwich?

There is no such thing as away. When you throw something away, it must go somewhere.

Solid information is necessary, but insufficient. We also need to present that information in ways that are inspiring and accessible. That's where stories come in.

For decades, I thought that scientific truth, solid economic case studies, and common sense were enough to bring about change on the environmental front. After all, the data is so compelling! I thought that if people just understood the severity of today's environmental threats and knew about available solutions, those solutions would happen. Not so.

Recycling is what we do when we're out of options to avoid, repair, or reuse the product first. Firstly: Reduce. Don't buy what we don't need. Repair: Fix stuff that still has life in it. Reuse: Share. Then, only when you've exhausted those options, recycle.

It's crucial we know the facts and science, but it's naïve to rely on them alone to build a movement for change.