Vegetarians, and their Hezbollah-like splinter faction, the vegans ... are the enemy of everything good and decent in the human spirit.
I think there's a tendency to over-jack and over-umami food these days.
I didn't want food that looked unapproachable or ridiculously beautiful.
It's that show Friends. Ruined coffee forever.
Good food is very often, even most often, simple food.
Luck is not a business model.