To a greater or lesser degree, the project of the self becomes translated into one of the possession of desired goods and the pursuit of artificially framed styles of life. (...) Not just lifestyles, but self-actualisation is packaged and distributed according to market criteria.
Anthony GiddensThinking in terms of risk certainly has its unsettling aspects (...), but it is also a means of seeking to stabilise outcomes, a mode of colonising the future. The more or less constant, profound and rapid momentum of change characteristic of modern institutions, coupled with structured reflexivity, mean that on the level of everyday practice as well as philosophical [Seitenwechsel] interpretation, nothing can be taken for granted. What is acceptable/appropriate/recommended behaviour today may be seen differently tomorrow in the light of altered circumstances or incoming knowledge-claims.
Anthony Giddens'Taking charge of one's life' involves risk, because it means confronting a diversity of open possibilities.
Anthony GiddensApocalypse has become banal, a set of statistical risk parameters to everyone's existence.
Anthony Giddens[C]ultivated risk-taking represents an 'experiment with trust' (in the sense of basic trust) which consequently has implications for an individual's self-identity. (...) In cultivated risk-taking, the encounter with danger and its resolution are bound up in the same activity, whereas in other consequential settings the payoff of chosen strategies may not be seen for years afterwards.
Anthony Giddens