A courageous person is one who faces fearful things as he ought and as reason directs for the sake of what is noble.

Happiness is the highest good

The excellence of a thing is related to its proper function.

For through wondering human beings now and in the beginning have been led to philosophizing.

A speaker who is attempting to move people to thought or action must concern himself with Pathos.

A good style must, first of all, be clear. It must not be mean or above the dignity of the subject. It must be appropriate.

In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.