A speaker who is attempting to move people to thought or action must concern himself with Pathos.
AristotleEven the best of men in authority are liable to be corrupted by passion. We may conclude then that the law is reason without passion, and it is therefore preferable to any individual.
AristotleIt is clear that those constitutions which aim at the common good are right, as being in accord with absolute justice; while those which aim only at the good of the rulers are wrong.
Aristotle