The duty of rhetoric is to deal with such matters as we deliberate upon without arts or systems to guide us, in the hearing of persons who cannot take in at a glance a complicated argument or follow a long chain of reasoning.
AristotleIt is simplicity that makes the uneducated more effective than the educated when addressing popular audiences.
AristotleBut a man's best friend is the one who not only wishes him well but wishes it for his own sake (even though nobody will ever know it): and this condition is best fulfilled by his attitude towards himself - and similarly with all the other attributes that go to define a friend. For we have said before that all friendly feelings for others are extensions of a man's feelings for himself.
AristotleWretched, ephemeral race, children of chance and tribulation, why do you force me to tell you the very thing which it would be most profitable for you not to hear? The very best thing is utterly beyond your reach: not to have been born, not to be, to be nothing. However, the second best thing for you is: to die soon.
Aristotle