The more we rely on the market, the more hooked we become on its promises: Do you need a tidier closet? A nicer family picture album? Elderly parents who are truly well cared for? Children who have an edge in school, on tests, in college and beyond? If we can afford the services involved, many if not most of us are prone to say, 'Sure, why not?
Arlie Russell HochschildFor many of us, work is the one place where we feel appreciated. The things that we long to experience at home - pride in our accomplishments, laughter and fun, relationships that aren't complex - we sometimes experience most often in the office. Bosses applaud us when we do a good job. Co-workers become a kind of family we feel we fit into.
Arlie Russell HochschildTo televisionize any serious problem, the program directors face the task of making the message 'go down smooth' until the audience is delivered to the commercial.
Arlie Russell HochschildParadoxically, those who call for family values also tout the wonders of an unregulated market without observing the subtle cultural links between the family they seek to regulate and the market they hold free.
Arlie Russell HochschildThe more anxious, isolated and time-deprived we are, the more likely we are to turn to paid personal services. To finance these extra services, we work longer hours. This leaves less time to spend with family, friends and neighbors; we become less likely to call on them for help, and they on us.
Arlie Russell Hochschild