Here is a new car, a new iPhone. We buy. We discard. We buy again. In recent years, we've been doing it faster.

Many women cut back what had to be done at home by redefining what the house, the marriage and, sometimes, what the child needs. One woman described a fairly common pattern: I do my half. I do half of his half, and the rest doesn't get done.

Paradoxically, those who call for family values also tout the wonders of an unregulated market without observing the subtle cultural links between the family they seek to regulate and the market they hold free.

As long as the "woman's work" that some men do is socially devalued, as long as it is defined as woman's work, as long as it's tacked onto a "regular" work day, men who share it are likely to develop the same jagged mouth and frazzled hair as the coffee-mug mom. The image of the new man is like the image of the supermom: it obscures the strain.

Has Bill Clinton inspired idealism in the young, as he himself was inspired by John F. Kennedy? Or has he actually reduced their idealism? Surely part of the answer lies in Clinton's personal moral lapse with Monica Lewinsky. But more important was his sin of omission - his failure to embrace a moral cause beyond popularity.

The more we rely on the market, the more hooked we become on its promises: Do you need a tidier closet? A nicer family picture album? Elderly parents who are truly well cared for? Children who have an edge in school, on tests, in college and beyond? If we can afford the services involved, many if not most of us are prone to say, 'Sure, why not?

To televisionize any serious problem, the program directors face the task of making the message 'go down smooth' until the audience is delivered to the commercial.