Many women cut back what had to be done at home by redefining what the house, the marriage and, sometimes, what the child needs. One woman described a fairly common pattern: I do my half. I do half of his half, and the rest doesn't get done.

To televisionize any serious problem, the program directors face the task of making the message 'go down smooth' until the audience is delivered to the commercial.

Paradoxically, those who call for family values also tout the wonders of an unregulated market without observing the subtle cultural links between the family they seek to regulate and the market they hold free.

As motherhood as a "private enterprise" declines and more mothers rely on the work of lower-paid specialists, the value accorded the work of mothering (not the value of children) has declined for women, making it all the harder for men to take it up.

Three factors--the belief that child care is female work, the failure of ex-husbands to support their children, and higher male wages at work--have taken the economic rug from under that half of married women who divorce.

Has Bill Clinton inspired idealism in the young, as he himself was inspired by John F. Kennedy? Or has he actually reduced their idealism? Surely part of the answer lies in Clinton's personal moral lapse with Monica Lewinsky. But more important was his sin of omission - his failure to embrace a moral cause beyond popularity.

Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier?