I think at all social networks, be it Facebook or Twitter or whatever it is, there's an ecosystem that exist there. But there's also an ego system that exists there.
Ashton KutcherIt's really easy, once somebody passes away, for the tales about them to become taller, the good ones and the bad ones.
Ashton KutcherWhat I've become good at is bringing things that aren't necessarily mainstream to the mainstream. What I did see on Twitter was a potential for mass publication; it's a mainstream consumer broadcasting device. It transforms customers and companies. You have to be transparent or you fail.
Ashton KutcherWe try to make each situation specific to the person. At the beginning of the season, we come up with, like, 50 to 100 ideas, which we workshop and then we call around to see who is interested in doing something like that. Once we find the people, we make the bid specific to them. A lot of it is about where you can get people to go physically, which is a little tricky because most actors and musicians are kind of hermits-they like to stay in their houses.
Ashton Kutcher