I think guys wind up after a while not wanting another guy sleeping with the girl they're with. But eventually everyone wants something more. We all have that desire for something special, something committed. We all want to be The One.

I wouldn't say you have an online life and a real life. I think technology is just mapping and organizing what already exists.

I don't read the magazines that make things up about people. I know what the truth is. I don't sort of indulge in my own fodder. I don't really care what they write about me.

Always roll up the sleeves on your shirt. It gives the impression that you're working, even if you're not.

What I've become good at is bringing things that aren't necessarily mainstream to the mainstream. What I did see on Twitter was a potential for mass publication; it's a mainstream consumer broadcasting device. It transforms customers and companies. You have to be transparent or you fail.

After 'Punk'd,' my company Katalyst did a deal with AOL to produce short-form content for the Web. At that time it was a different game. If you got front-page coverage on any popular website, you could probably get a push.

I live my life like anybody else, and people choose to write about mine. And what they write I can't control - when they write lies at least - because the laws can't really protect you unless you can prove malicious intent. So I just choose not to read it.