We try to make each situation specific to the person. At the beginning of the season, we come up with, like, 50 to 100 ideas, which we workshop and then we call around to see who is interested in doing something like that. Once we find the people, we make the bid specific to them. A lot of it is about where you can get people to go physically, which is a little tricky because most actors and musicians are kind of hermits-they like to stay in their houses.

I don't believe that old cliche that good things come to those who wait. I think good things come to those who want something so bad they can't sit still.

If you really want to make a relationship work, at some point in time, you're going to have to make some sacrifices and do some things that are a little bit uncomfortable.

After 'Punk'd,' my company Katalyst did a deal with AOL to produce short-form content for the Web. At that time it was a different game. If you got front-page coverage on any popular website, you could probably get a push.

I don't think opposites attract. I think like attracts like. So I don't think that they do attract, opposites. Only when you're talking about magnetic poles.

I can't grow a mustache. It's pretty sad if I attempt to.

I'm very tech-forward. However, I also think hitting the pause button is not a bad thing, and really connecting with people one-to-one viscerally, having a connection with someone, is really important.