We try to make each situation specific to the person. At the beginning of the season, we come up with, like, 50 to 100 ideas, which we workshop and then we call around to see who is interested in doing something like that. Once we find the people, we make the bid specific to them. A lot of it is about where you can get people to go physically, which is a little tricky because most actors and musicians are kind of hermits-they like to stay in their houses.
Ashton KutcherIf Facebook gets your entire social graph, you don't necessarily want to share everything with your entire social graph. You might wanna parse that social graph. So there's a company called PASS that is a private social network that I personally use for my friends and my family.
Ashton KutcherThere is some argument about who actually invented text messaging, but I think it's safe to say it was a man. Multiple studies have shown that the average man uses about half as many words per day as women, thus text messaging. It eliminates hellos and goodbyes and cuts right to the chase.
Ashton KutcherI've learned the hard way how valuable privacy is. And I've learned that there are a lot of things in your life that really benefit from being private. And relationships are one of them.
Ashton Kutcher