We try to make each situation specific to the person. At the beginning of the season, we come up with, like, 50 to 100 ideas, which we workshop and then we call around to see who is interested in doing something like that. Once we find the people, we make the bid specific to them. A lot of it is about where you can get people to go physically, which is a little tricky because most actors and musicians are kind of hermits-they like to stay in their houses.

A lot of the characters I play are very naive, and I don't think I'm like that. And I'm not stupid!

I can't grow a mustache. It's pretty sad if I attempt to.

There was a point in time where I was doing movies to be able to afford to live in a certain way.

The thing that enchants me the most is the ability women have to feel other people's pain. The total empathy that women have is extraordinary.

As an actor, I know that any feelings you're showing are manufactured. But I still don't want to fool my mind into thinking my wife`s into another guy.

Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.