What I've become good at is bringing things that aren't necessarily mainstream to the mainstream. What I did see on Twitter was a potential for mass publication; it's a mainstream consumer broadcasting device. It transforms customers and companies. You have to be transparent or you fail.
Ashton KutcherThe truth is that I'm an idiot. I am. I don't do things by the rules sometimes. I say things that I probably shouldn't say. I push buttons. I deserve to be made fun of. And I feel like, as soon as you can make fun of something, it instantly removes the fear.
Ashton Kutcher